We call our firm the “Think/Write” company because that is what we do for clients, including Diageo, Miller Brewing, Towers Perrin, EvergreenHealth in Seattle, and Avangrid, a utility and renewable energy company . We help them find the right words and actions to meet their stakeholders’ often competing expectations.
No matter the engagement, we ask what their stakeholders are doing now to help or hurt the organization in achieving its objectives for this initiative. Why are stakeholders taking those actions? What can the organization do or say to increase stakeholder cooperation and reduce stakeholder threat for those objectives?
The output may be a single speech, a content program, or a full-blown communications campaign. The aim is always to move stakeholders’ beliefs and actions so that the organization achieves its objectives.
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