PRophet

Frustrated by the lack of data-driven earned media “intelligence” tools available to PR professionals, Aaron Kwittken created PRophet, using AI to bring science to the art of communications and make PR people more performative.

PRophet is an award-winning suite of essential, AI-powered Comms Tech tools purpose-built to empower modern communicators to perform more efficiently by quickly uncovering and authentically engaging with high-authority journalists and leading influencers. It was awarded PRovoke Media’s Innovation SABRE in 2023 and 2024, a 2024 Webby Award, and was included in PR News’ 2024 Tech Hotlist.

The all-in-one platform offers three core solutions: PRophet Earn creates and tests “mediable” PR content to predict earned media interest and sentiment. PRophet Influence combines vertical AI, analytics, discovery and tracking technologies to inform and manage influencer marketing campaigns, while PRophet Monitor delivers real-time, earned and social media monitoring, reporting and analytics to alert teams of emerging trends, threats, brand mentions, and opportunities for real-time response.

Aaron is a highly acclaimed marketing and communications thought leader and founder of global PR agency KWT Global. In partnership with Mark Penn, political strategist, former Microsoft executive and founder and CEO of Stagwell Global, Aaron founded PRophet in 2020. PRophet is part of the Stagwell Marketing Cloud (SMC), a suite of data-driven SaaS solutions built for the modern marketer.