Simpatico PR Ltd

B2B PR for a changing world

Simpatico PR helps business brands tell their story in a world where technology and social trends are reshaping every sector.

Sector expertise

Over the last twelve years we’ve worked with some of the biggest names in technology innovation and design, branding, digital media and marketing as well as specialist fields such as fintech, edtech, AI, adtech, martech, service design and app development, CX, UX, CGI and other professional services.

We are a B2B PR agency designed to deliver compelling content and sustainable PR results ensuring strong ROI. But we have a strong track record in getting business clients national and international consumer media exposure on media such as the BBC, CNBC, CNN, Reuters, FT, WSJ, Wired, The Economist and many more.

The Simpatico PR Book of Ideas© - our approach

We have a strong journalistic heritage - expertise that helps our clients set the agenda and achieve consistent media exposure.  Our media knowledge and content creative skills are translated into a client process call the Book of Ideas© which solves a key B2B PR challenge – how to deliver a sustained, high-quality thought leadership programme.

Our approach captures lots of ideas early on in our client relationships through journalistic interrogation. From those briefings we create a stack of ready-to-go articles synopses (or bigger PR and marketing project). We tag ideas with messaging and purpose, allocate relevant spokespeople and identify appropriate media.

We repeat the process as the relationship progresses. It creates the foundations for large-scale, multi-market communications programmes. The output can be channelled into media relations, owned channels, social and B2B marketing. It helps facilitate a better press-office function by mapping expertise across a company and the issues and opinions you want to project.

In other words, it makes news-jacking faster and better. It creates a better media hit-rate because we shape content to engage journalists. It is a tried and test formula that puts you and us in control.  

International reach

Simpatico PR operates as a content and B2B PR management hub, using the Book of Ideas© to talk to in-market teams and build ideas that will work in single or multiple-markets and how to adapt ideas to work in different market scenarios. Our approach to international market media relations and resources are as follows:

•             International business and trade media: Pitch from London

•             US media: Pitch from London and/or freelance/agency partner

•             Key European markets for example Germany, France, Spain (other DACHs): freelance or agency partner

•             Middle Eastern media: Pitch from London

•             APAC (Singapore-based media, Australian, English-speaking media): Pitch from London

•             Japan: Agency partner  

Simpatico PR culture and B2B PR client relationships

Our success as a B2B PR agency is based on our proactive approach to client service and our focus on content. We are never a passive partner. We believe in adding value through consultancy – as well as excellent execution of tasks. Senior people are always actively involved in client work, particularly communications strategy and content creation which means ideation and delivery is of the highest quality.

Everybody on our team is a writer.

We are flat-structured – everyone has a voice internally and externally.

We give every client creative spark and a team with the experience to speak truth to power and with the vision to deliver strategic success.

We become an extension of every client’s marketing communication’s team.

At Simpatico PR we believe a good partnership is one with shared ambition and drive, a unified plan, clear communications, good sharing of information and guidance and responsiveness.