PR Insights Blog

While not as widely recognized as outlets like TechCrunch or CIO.com, BizTechReports has emerged as a respected platform for B2B thought leadership at the intersection of business and technology. Since 2006, it has provided a collaborative, strategic space for executive storytelling and industry education. Ideal for elevating executive voices and exploring themes like AI, cloud, and digital transformation, it offers a powerful earned-media alternative for content-driven marketing strategies.

Explore Lincoln City is seeking a PR agency of record to support its destination management, tourism promotion and visitor experience mission for Lincoln City, Oregon, and the surrounding area.

As the rise of AI undermines trust in digital content, technology also offers a path to greater digital security. Personhood verification, content provenance authentication and creation of safe spaces offer three paths to make content safe again. In this article I highlight what communicators need to know about these approaches to digital safety and the ecosystem of companies working to address this challenge.

A senior communications leader at a large bank told me that it was important to: “Give me all the information I need to make the decision to reach out to an agency”. Here are six things you can do with a comprehensive profile to give them what they want to make that all important decision to reach out.

The next 28 days will be hugely consequential to the outlook for the PR industry. The direct and implicit threats to business from the U.S. government to toe the ideological line are sending a chill wind across the country and the communications industry. Since communicating is currently seen as a risk, flat or lower budgets should not be an unexpected outcome.

CommunicationsMatch™ has launched a new PR Jobs board for agencies and corporate communications leaders looking to hire and communications professionals looking for jobs. The new PR Jobs board is a partnership with CommPRO.

Leading deal makers shared a number of takeaways for agency leaders around M&A, private equity and capital in communications in 2025 at the most recent CommPRO+CommunicationsMatch™ roundtable discussion for industry members on Jan 30. Five themes emerged from the discussion.

In a new CommPRO.biz article, Building a Hierarchy of Values Helps Businesses Navigate Ethical Challenges and Ideological Attacks, I make the case for re-visiting values as a guide for decision-making in 2025. “If we focus on values with a small “v”, through the lens of political party, economic class, religion or creed, we are likely to focus on what divides. If we look at big “V” values, we start to think about commonalities and what we share.”

This article explores the marketing and communications challenges faced by small and mid-sized IT services companies as they compete against larger, more established players. It highlights struggles with brand differentiation, scaling efforts with limited resources, and producing high-quality content to establish thought leadership. It offers real-world examples to underscores the need for strategic marketing approaches to overcome these hurdles and achieve growth.

The National Association of Clean Water Agencies (NACWA) is looking to hire an agency to develop messaging that clearly explains the value and importance of public clean water utilities.