To Find Diverse Agencies & Professionals: We Need to Look Beyond Who We Know...

How do we move beyond who we know to do a better job of finding diverse firms and professionals?  

In our latest article for CommPRO.biz, we discuss the importance of word of mouth in agency search, its limitations and why we need to move beyond it, if we are to do a better job of finding diverse agencies and consultants.

The article includes perspective from Neil Foote, President of The National Black Public Relations Society.

Click here to read the article.