PR Insights Blog

This article explores the marketing and communications challenges faced by small and mid-sized IT services companies as they compete against larger, more established players. It highlights struggles with brand differentiation, scaling efforts with limited resources, and producing high-quality content to establish thought leadership. It offers real-world examples to underscores the need for strategic marketing approaches to overcome these hurdles and achieve growth.

The National Association of Clean Water Agencies (NACWA) is looking to hire an agency to develop messaging that clearly explains the value and importance of public clean water utilities.

Our next Executive CommPRO + CommunicationsMatch roundtable breakfast, Capitalizing Communications: Trends in Mergers & Acquisitions, Private Equity, Raising Capital, and Agency Financing, will take place on Thursday, January 30, 2025.

We'd like to extend our best holiday wishes to the CommunicationsMatch community.

Invitation to join our first Industry Member roundtable breakfast discussion - Boiling Point: Communications, Political Conversation, Free Speech & The Law on Thursday, October 10th at 8:30 – 10:00 a.m.

The American Association of Nurse Practitioners® (AANP) is seeking proposals from qualified vendors to provide comprehensive media relations and public awareness campaign services for the year 2025.

At a time when many see a dark future for technology, Larry Weber, chairman and CEO of Racepoint Global, and founder of Weber Shandwick is an optimist. In his new book, “A New Age of Reason: Harnessing the Power of Tech for Good” he outlines his vision for technology driving greater productivity in agriculture, addressing climate change, and better health.

I’m always surprised how quickly we can go from acknowledging the path we may need to take, back to justifying what we are doing. Discussions often start with the recognition of the need to implement a focused strategy or take a more targeted approach to a job search, but end up back at spray and pray - the tried and failing path. Here's how to break out of this doom loop.

The harsh reality is that crises are inevitable, and none of us are immune. Something bad happened - and you’re asking yourself, “how can I manage this nightmare promptly, methodically and strategically?”.

ResearchForward is a by-invitation network of agencies and professionals with the research skills business leaders, marketers, and communicators need. Launched by research-technology leader Researchscape and CommunicationsMatch™, the network provides community, content, and opportunities to network with clients. It is built around powerful search tools to help clients find and hire trusted members of the network with specific areas of expertise for research-related projects.