PR Insights Blog

Invitation to join our first Industry Member roundtable breakfast discussion - Boiling Point: Communications, Political Conversation, Free Speech & The Law on Thursday, October 10th at 8:30 – 10:00 a.m.

The American Association of Nurse Practitioners® (AANP) is seeking proposals from qualified vendors to provide comprehensive media relations and public awareness campaign services for the year 2025.

At a time when many see a dark future for technology, Larry Weber, chairman and CEO of Racepoint Global, and founder of Weber Shandwick is an optimist. In his new book, “A New Age of Reason: Harnessing the Power of Tech for Good” he outlines his vision for technology driving greater productivity in agriculture, addressing climate change, and better health.

I’m always surprised how quickly we can go from acknowledging the path we may need to take, back to justifying what we are doing. Discussions often start with the recognition of the need to implement a focused strategy or take a more targeted approach to a job search, but end up back at spray and pray - the tried and failing path. Here's how to break out of this doom loop.

The harsh reality is that crises are inevitable, and none of us are immune. Something bad happened - and you’re asking yourself, “how can I manage this nightmare promptly, methodically and strategically?”.

ResearchForward is a by-invitation network of agencies and professionals with the research skills business leaders, marketers, and communicators need. Launched by research-technology leader Researchscape and CommunicationsMatch™, the network provides community, content, and opportunities to network with clients. It is built around powerful search tools to help clients find and hire trusted members of the network with specific areas of expertise for research-related projects.

It all started with movies, music and taking the road less traveled. The road less traveled leads us to the road we are looking for.

In a new article, Artificial Intelligence, Apple and More vs. Better for CoCreations and CommPRO, I make the case that when it comes to adopting artificial intelligence in communications, more is not better. In fact, using AI to simply generate more content is an existential risk to the industry.

Why Hiring a PR Agency with Digital Marketing Expertise is Essential and Efficient. In an increasingly digital world, the importance of hiring a PR agency that also offers digital marketing services is critical – from cost efficiencies to strategic alignment and agency management. This integrated approach provides a unified strategy, enhanced reach, data-driven insights, and effective crisis management. It ensures consistent messaging, improves content creation and distribution, boosts online visibility, and offers cost efficiency. Ultimately, a PR agency with digital marketing expertise can help you build lasting relationships with your audience, driving both immediate and long-term success. Embrace this convergence to stay competitive and relevant in today’s dynamic marketplace.

Choices, choices, choices. With so many PR agencies across the country specializing in several industries, the choices can be as overwhelming as the contact and interview process. Time is a commodity, and we will break down the contact and selection process so you can return to your day job.