Apollo 11 Public Relations: A Moonshot, Pyramid Award-Winning Program (Video)

To mark the 50^th anniversary of the Apollo 11 mission, Sandy Hillman Communications faced a key challenge: How to ensure attention was focused on its' client the Kennedy Space Center Visitor Complex?

A new CommPRO.biz article - Apollo 11’s 50^th Anniversary - highlights a short CommunicationsMatch™ video, which tells the story of the Pyramid Award-winning program and offers key takeaways from its success.     

Senior vice president, Liz Feldman, discusses the most important lesson from their experience working on the 200^th anniversary of the Star Spangled Banner, the 100^th anniversary of the United States’ entrance into World War I, the 70^th anniversary of D-Day, and the 75^th anniversary of Pearl Harbor: “Find the one differentiator that our client can claim and own, that no one else can.”

Watch: The Apollo 11 50^th Anniversary: The Story of the PR Program Video

The video was produced as part of CommunicationsMatch’s support of the PRSA NJ chapter’s 2020 Pyramid Awards.