Influencer Marketing & The Future of PR: 2018 USC Annenberg Relevance Report (Video)

Fred Cook, Director of the USC Annenberg Center for Public Relations and Chairman of Golin, one of the world's largest PR Agencies, discusses the future of PR and highlights the growing importance of influencer marketing in this Communicators-to-Communicators 3-Minute Insights Video Series interview. 

Interviewed following the release of USC Annenberg’s new 2018 Relevance Report, he discusses industry trends including the merger of marketing and PR, transparency, fake news, technology and ethics.

Cook is interviewed by Simon Erskine Locke, Founder CEO of CommunicationsMatch.