The National Association of Clean Water Agencies (NACWA) is looking to hire an agency to develop messaging that clearly explains the value and importance of public clean water utilities. Click here to review the RFP.
The scope of work includes:
- Continue development of the research to better understand the communications gaps leading to this sector being misunderstood, unappreciated, and inaccurately portrayed
- Environmental scan of strategies and tactics used by 3-5 other infrastructure sectors to identify potential approaches that may be applied to our efforts
- Develop messaging to communicate the role and importance of public clean water agencies to key stakeholder groups
- Convene diverse focus groups to test potential messaging
- Develop recommendations and materials to engage trusted community partners, including proposed types of entities, recommended tactics and suggested materials to facilitate outreach and engagement
- Develop recommendations and materials for toolkits for NACWA members that can be tailored and localized
- Develop a set of recommended actions that individual clean water agencies can take at the local level and that NACWA can take at the national level to operationalize the suggested messages and implement them in the most effective manner
See detailed RFP here:
The deadline for responses is noon (ET) on January 24. Responses need to be submitted by pdf directly to Rahkia Nance, NACWA’s Director of Communications, at [email protected].