New Public Relations RFP: Explore Lincoln City Seeks Agency of Record

Explore Lincoln City is seeking a PR agency of record to support its destination management, tourism promotion and visitor experience mission for Lincoln City, Oregon, and the surrounding area.

The organization is seeking an agency to increase the visibility of Lincoln City, its events, activities, amenities and promotions. The focus includes executing targeted public relations campaigns to generate feature articles, listings, and related publicity, media outreach, press releases, media alerts and talking points.

The winning agency will create story pitches, ideas and activations, set up media tours and identify travel writer opportunities. The expectation is for the agency to track and measure earned media, provide media training for staff and key partners, and develop and execute crisis communications when needed.

Special consideration will be given to those agencies with proven destination marketing experience and a good working relationship with Travel Oregon.

Explore Lincoln City anticipates that the firm working on this assignment will not need to exceed an average of 30 hours a month. The period of the contract is July 1, 2025 through June 30, 2028.  

The deadline for submitting questions for the RFP is March 31. The submission deadline of responses to the RFP is 5 p.m. (PST) April 18.

Proposal packets may be obtained at https://www.explorelincolncity.com/about-us/about-lincoln-city/request-for-proposals/. Proposals are to be delivered to Explore Lincoln City by email to: [email protected]. For questions: Tyrel Trainor, [email protected], (541) 996-1272.

Click here to read the RFP.  Or here to review the Explore Lincoln City RFP pdf.