PR Insights Blog

Linda Dunbar, CEO of Diversity Decoder, discusses the business opportunity diversity represents and why the ability to realize this opportunity starts with walking in someone else’s shoes in a new CommunicationsMatch™ CommPRO.biz article and Communicators-to-Communicators 5-minute video - Lean into Diversity.

The idea of corporate social credibility provides a powerful framing tool for companies thinking about their responses to events over the last year, and the Black Lives Matter movement in particular. Peter Stanton, CEO of Stanton Communications, shares in a new Communicators-to-Communicators short video the message he delivers to clients: “At a time when anyone can say anything on Twitter or social media, companies need to specifically focus on the idea of social credibility.”

My new CommPRO.biz article, Black History Month: A Time to Walk the Black Lives Matter Talk, starts with a question: Did your company/agency issue a statement or post support for Black Lives Matter? It asks whether or not communicators, agencies and professionals plan to walk the talk by attending or organizing Black History Month events to discuss the contributions of black PR professionals to the industry.

Is there a social benefit of public relations? Pacira and Coyne PR’s extraordinary work on Gateway, a documentary that highlights non-opioid pain management alternatives to avoid the tragic costs of addiction, is all the answer you need.

With four decades of experience under his belt from a successful PR career and as principal of Jacobs Consulting & Executive Coaching, he’s learned a few things about leadership, which he shares in his latest eBook How to Lead the Leaders on Your Team. He offers key takeaways in the latest short (5 minutes) Communicators-to-Communicators video on the CommunicationsMatch™ YouTube channel.

To mark the 50th anniversary of the Apollo 11 mission, Sandy Hillman Communications faced a key challenge: How to ensure attention was focused on its client, the Kennedy Space Center Visitor Complex? This short video tells the story of the Pyramid Award-winning program and offers key takeaways from its success.

In a new article for CommPRO.biz, I highlight the parallels of the calls for impeachment in the aftermath of the deadly Capitol riot with the communications challenge: How do you respond when your business or client is perceived to have been attacked? In the "The Urge to Act, Unintended Consequences & Impeachment," I note there are takeaways that can help frame our thinking about our day jobs.

The 1979 Ian Dury and The Blockheads' song “Reasons to Be Cheerful (Part 3)” provides the inspiration for three reasons for an optimistic outlook for the year ahead I share in a new CommPRO.biz article: 1) We are turning a page, 2) We are learning to appreciate what we have, and 3)There will be new opportunities in a different world. In the dark days of winter, each offers hope for a brighter future.

In my latest article for CommPRO.biz, "The Power to Persuade: Psychology, Technology & Communications," I look at the reasons why we fall down behavioral rabbit holes on a path to Wonderland. This matters if we are to understand the adoption of technology, the resilience of political ideas, and the power to persuade.

Technology is at an inflection point. In a new article for CommPRO.biz about agency technology, I argue we need to shift the paradigm from thinking about building websites to building business platforms. With an order of magnitude drop in development costs ground-up built fit-for-purpose technology platforms are now in the reach of smaller agencies and even individual professionals.