PR Insights Blog

PRSA has launched a new search tool on the organization’s website to help users identify and shortlist public relations and communications agencies, professionals, and service providers with the expertise that matches their needs. Powered by CommunicationsMatch™, an industry-leading search and services technology platform, the directory allows users to find practitioners based on industry and communications capabilities, size, location, designations, diversity, client experience and more. In addition, they have the option to use the integrated Agency Select™ hiring tools to request information or issue RFPs.

CommunicationsMatch™ has partnered with the Public Relations Society of America, the nation’s leading professional organization serving the communications community, to develop PRSA’s new Find Agencies, Professionals & Resources search tool, launched on July 15.

During a recent webinar for PRSA’s National Capital Chapter, I was asked “What are the best ways to manage the return to work?” Due to time constraints, I gave a brief response. But it got me thinking about a few points that, in addition to basic safety protocols, leaders should think about as employees return to work:

As COVID-19 deaths decline and vaccinations rise, Texas and Mississippi are dropping mask mandates. A surprise? Not if we take time to look at the arc of behavior during the pandemic. In a new CommPRO.biz article, "Keep Your Masks On – Behavioral Lessons from the Pandemic," I highlight some of the lessons from the rise of mask resistance and the need for communicators to continue to lead.

Linda Dunbar, CEO of Diversity Decoder, discusses the business opportunity diversity represents and why the ability to realize this opportunity starts with walking in someone else’s shoes in a new CommunicationsMatch™ CommPRO.biz article and Communicators-to-Communicators 5-minute video - Lean into Diversity.

The idea of corporate social credibility provides a powerful framing tool for companies thinking about their responses to events over the last year, and the Black Lives Matter movement in particular. Peter Stanton, CEO of Stanton Communications, shares in a new Communicators-to-Communicators short video the message he delivers to clients: “At a time when anyone can say anything on Twitter or social media, companies need to specifically focus on the idea of social credibility.”

My new CommPRO.biz article, Black History Month: A Time to Walk the Black Lives Matter Talk, starts with a question: Did your company/agency issue a statement or post support for Black Lives Matter? It asks whether or not communicators, agencies and professionals plan to walk the talk by attending or organizing Black History Month events to discuss the contributions of black PR professionals to the industry.

Is there a social benefit of public relations? Pacira and Coyne PR’s extraordinary work on Gateway, a documentary that highlights non-opioid pain management alternatives to avoid the tragic costs of addiction, is all the answer you need.

With four decades of experience under his belt from a successful PR career and as principal of Jacobs Consulting & Executive Coaching, he’s learned a few things about leadership, which he shares in his latest eBook How to Lead the Leaders on Your Team. He offers key takeaways in the latest short (5 minutes) Communicators-to-Communicators video on the CommunicationsMatch™ YouTube channel.

To mark the 50th anniversary of the Apollo 11 mission, Sandy Hillman Communications faced a key challenge: How to ensure attention was focused on its client, the Kennedy Space Center Visitor Complex? This short video tells the story of the Pyramid Award-winning program and offers key takeaways from its success.