PR Insights Blog

In a new article for CommPRO.biz, I highlight the parallels of the calls for impeachment in the aftermath of the deadly Capitol riot with the communications challenge: How do you respond when your business or client is perceived to have been attacked? In the "The Urge to Act, Unintended Consequences & Impeachment," I note there are takeaways that can help frame our thinking about our day jobs.

The 1979 Ian Dury and The Blockheads' song “Reasons to Be Cheerful (Part 3)” provides the inspiration for three reasons for an optimistic outlook for the year ahead I share in a new CommPRO.biz article: 1) We are turning a page, 2) We are learning to appreciate what we have, and 3)There will be new opportunities in a different world. In the dark days of winter, each offers hope for a brighter future.

In my latest article for CommPRO.biz, "The Power to Persuade: Psychology, Technology & Communications," I look at the reasons why we fall down behavioral rabbit holes on a path to Wonderland. This matters if we are to understand the adoption of technology, the resilience of political ideas, and the power to persuade.

Technology is at an inflection point. In a new article for CommPRO.biz about agency technology, I argue we need to shift the paradigm from thinking about building websites to building business platforms. With an order of magnitude drop in development costs ground-up built fit-for-purpose technology platforms are now in the reach of smaller agencies and even individual professionals.

CommunicationsMatch™ announced today a new partnership with RexSoft to provide cost-effective next generation technology solutions for agencies and professionals in the public relations, communications and marketing industries.

In a new article for CommPRO.biz “Ghosting Communicators – A Halloween Tale” I note that ghosting is both a response to email overload and an avoidance strategy. It’s not unique to communicators, but it rankles when communicators are the ghosters – because…, we are supposed to be communicators! I argue that the ghosters and ghosted need to take a look in the mirror through the lens of... am I treating others the way I would want to be treated?

Whether it’s LinkedIn, Upwork, or CommunicationsMatch™, to get the most from your profile you need to put some effort in. A strong profile, as the head of communications at a major financial institution shared with me, “provides the information I need to make the decision to reach out.” In this article, we highlight the value of a comprehensive profile and incorporating recommendations for generating new business.

In a new article for CommPRO.biz, "Psychological Safety in Public Relations: Are You Encouraging Employees to Speak Up or Shut Down?," Jaya Bohlmann, Linda Dunbar and I argue that at a time when keeping employees healthy is top of mind, we also need to focus on another aspect of safety that’s key to the industry’s long-term success and ultimately diversity goals – psychological safety.

Eleven key insights for leaders managing through these uncertain times from coach, former agency leader and CommunicationsMatch™ partner, Ken Jacobs's leadership eBook.

The main takeaway of the third webinar in our series on the COVID-19 Reset was that understanding drivers of consumer behavior during and subsequent to the pandemic is the key to unlocking opportunities. The Marketing IMPACT Council™ webinar, organized in partnership with CommunicationsMatch™, also covered the need to reset approaches to leadership to support innovation, co-creation of initiatives with clients, and the importance of aligning organizations around their goals.