PR Insights Blog

We are privileged to be a partner of the National Black Public Relations Society and its affiliate, Black Public Relations Society-New York, and proud to offer its members free searchable profiles on our platform so they can be found by companies looking for agencies, consultants and freelancers.

Join international speaker, renowned marketing expert, and professor of marketing, Michael R. Solomon; President and Founder of Triggers® Growth Strategy, Leslie Zane; and Stephan Wiedner, CEO and Co-Founder of Noomii, for a discussion of the behavioral changes associated with a COVID-19-impacted world and how many of those changes present a growth opportunity.

During the pandemic, CommunicationsMatch™ is helping companies virtually connect with communicators and promote the key role the industry has to play in helping clients reset strategy and messaging. We are pleased to be extending a range of free and discounted offers through October 1.

Changes in consumer behavior, the acceleration of existing trends by 3-5 years, the need to revisit purpose and value propositions are not only changing companies, but also the role of leaders, marketers, communicators, and agencies who now need to be in the transformation business. These are just some of the provocative takeaways in this summary of the second webinar in our series on The COVID-19 Reset: Strategy, Marketing & Communications, with former Marketer of the Year, Arun Sinha, and Time magazine Marketing Innovator, Rishad Tobaccowala.

Darryl Salerno, author of the new Complete Agency Management Handbook, shares perspective on some of the toughest decisions agency leaders need to make during the pandemic in this summary article and 4-minute Communicators-to-Communicators video interview.

Featuring your product in the App Store improves visibility and promotes growth.

Carey Lohrenz, the Navy’s first female F-14 Tomcat pilot, recently shared three keys to managing through uncertainty that can help leaders achieve their mission of getting through the coronavirus crisis: Aviate, Navigate, and Communicate.

Join former “Marketer of the Year” Arun Sinha, and Time magazine “Marketing Innovator”, Rishad Tobaccowala, for a webinar discussion on May 20 at noon, focused on resetting, aligning & implementing strategy, marketing & communications in a COVID-19 impacted world. This is the second in an ongoing series of Marketing IMPACT Council™ webinars organized in collaboration with strategic partner CommunicationsMatch™.

In this summary of the first webinar in our series - The COVID-19 Reset: A Value-Based Strategic Path Forward - distinguished professors Noel Capon (Columbia Business School) and Amy C. Edmondson (Harvard Business School), and Founder & CRO of Researchscape, Jeffrey Henning, share key insights into understanding how value is changing for clients and consumers, as well as the importance of psychological safety and research during the crisis.

Communications industry executive coach Ken Jacobs shares perspective and insights into leading during the pandemic, in the latest of our 3-minute Communicators-to-Communicators videos. Principal of Jacobs Consulting & Executive Coaching, Jacobs is a CommunicationsMatch™ partner.