PR Insights Blog

Darryl Salerno, author of the new Complete Agency Management Handbook, shares perspective on some of the toughest decisions agency leaders need to make during the pandemic in this summary article and 4-minute Communicators-to-Communicators video interview.

Featuring your product in the App Store improves visibility and promotes growth.

Carey Lohrenz, the Navy’s first female F-14 Tomcat pilot, recently shared three keys to managing through uncertainty that can help leaders achieve their mission of getting through the coronavirus crisis: Aviate, Navigate, and Communicate.

Join former “Marketer of the Year” Arun Sinha, and Time magazine “Marketing Innovator”, Rishad Tobaccowala, for a webinar discussion on May 20 at noon, focused on resetting, aligning & implementing strategy, marketing & communications in a COVID-19 impacted world. This is the second in an ongoing series of Marketing IMPACT Council™ webinars organized in collaboration with strategic partner CommunicationsMatch™.

In this summary of the first webinar in our series - The COVID-19 Reset: A Value-Based Strategic Path Forward - distinguished professors Noel Capon (Columbia Business School) and Amy C. Edmondson (Harvard Business School), and Founder & CRO of Researchscape, Jeffrey Henning, share key insights into understanding how value is changing for clients and consumers, as well as the importance of psychological safety and research during the crisis.

Communications industry executive coach Ken Jacobs shares perspective and insights into leading during the pandemic, in the latest of our 3-minute Communicators-to-Communicators videos. Principal of Jacobs Consulting & Executive Coaching, Jacobs is a CommunicationsMatch™ partner.

Larry Weber, Chairman and CEO of Racepoint Global, an independent communications agency, is hosting a webcast, “The Future of Communications: Discovering the Angels in Our Machines,” a conversation about society’s current role in the seventh wave of technology – one that marries humanity with technology.

Agency Select™, developed by CommunicationsMatch™ and RFP Associates, enables clients to customize and issue RFPs/RFQs to targeted agencies & consultants. The industry's first online RFP/RFQ tools, Agency Select streamlines the agency and consultant search and hiring process, making it easier to evaluate and engage communicators with the expertise that matches needs.

Join distinguished professors and authors Noel Capon, Columbia University Business School, author of Managing MARKETING in the 21st Century; Amy C. Edmondson, Harvard Business School, author of The Fearless Organization; and Jeffrey Henning, Chief Research Officer of Researchscape, for a discussion on a value-based strategic approach to responding to COVID-19. The panel will be moderated by John Greco, Founder & Chair of the Marketing IMPACT Council™, former CEO of the Direct Marketing Association, and Simon Erskine Locke, Founder & CEO of CommunicationsMatch™.

Coronavirus is changing what clients value from businesses and agencies. Strategy and messaging will need to be different for a new world. It’s time to think reset, not refresh. In this summary of a new CommPRO.biz article – I argue that every company, agency and consultant needs to stop and ask - What will be my strongest value proposition post-crisis?