PR Insights Blog

Larry Weber, Chairman and CEO of Racepoint Global, an independent communications agency, is hosting a webcast, “The Future of Communications: Discovering the Angels in Our Machines,” a conversation about society’s current role in the seventh wave of technology – one that marries humanity with technology.

Agency Select™, developed by CommunicationsMatch™ and RFP Associates, enables clients to customize and issue RFPs/RFQs to targeted agencies & consultants. The industry's first online RFP/RFQ tools, Agency Select streamlines the agency and consultant search and hiring process, making it easier to evaluate and engage communicators with the expertise that matches needs.

Join distinguished professors and authors Noel Capon, Columbia University Business School, author of Managing MARKETING in the 21st Century; Amy C. Edmondson, Harvard Business School, author of The Fearless Organization; and Jeffrey Henning, Chief Research Officer of Researchscape, for a discussion on a value-based strategic approach to responding to COVID-19. The panel will be moderated by John Greco, Founder & Chair of the Marketing IMPACT Council™, former CEO of the Direct Marketing Association, and Simon Erskine Locke, Founder & CEO of CommunicationsMatch™.

Coronavirus is changing what clients value from businesses and agencies. Strategy and messaging will need to be different for a new world. It’s time to think reset, not refresh. In this summary of a new CommPRO.biz article – I argue that every company, agency and consultant needs to stop and ask - What will be my strongest value proposition post-crisis?

How will we remember the coronavirus pandemic when all is said and done? In a new article for CommPRO.biz, I argue that it will likely be for the heroism of healthcare workers and first responders, and the unsung thousands who helped others. Most are rising above instinctive individualistic actions. This will ensure we have the best chance to successfully navigate through this crisis. What we do over the coming months will impact how swift the recovery will be and shape our lives and businesses for years to come.

Through our partnership with the Marketing Impact Council, we are pleased to provide communicators and marketers access to telehealth provider MDLIVE’s 24/7 services, for the uniquely low rate of $13.95 for an individual or $18.95 for a family, per month.

Wearing masks in public will save lives. It’s time to step up, overcome egos and vanity, and wear them. Let’s lead from the front. Join me in in posting pictures with the hashtag #MaskedCommunicators. This is serious. But, let’s try to have fun to help break through mask phobia and make a difference.

Research in a crisis is key to understanding audiences, as Jeffrey Henning, chief research officer of Researchscape, CommunicationsMatch’s research partner, notes in a new article for Market Research Institute International. Conducting research during the coronavirus pandemic is different. It’s not just that qualitative in-person interviews are not possible, it’s important for researchers to be able to empathize with participants and businesses trying to solve specific problems.

Through October 1 we are offering a free six-month free subscription for Freelancers ensures that when they are hired they keep all the money. Agencies & consultants will receive 3 months free when profiles are updated. We're offering a 3-month introductory plan for new members and a 25% reduction on subscriptions (use the code RECOVERY at checkout) to help our community through the coronavirus crisis. Through our partnership with the Marketing IMPACT Council we're offering a unique low price for access to telehealth service provider MDLIVE.

On a deep psychological level we seek certainty. We want others to project it – even if it is misplaced. In a new article for CommPRO.biz, I argue that leaders need to embrace uncertainty both to avoid the main pitfall of overconfidence in outcomes – that trust is lost – and, as the basis for the mental calmness required to help others through crises.