PR Insights Blog

How will we remember the coronavirus pandemic when all is said and done? In a new article for CommPRO.biz, I argue that it will likely be for the heroism of healthcare workers and first responders, and the unsung thousands who helped others. Most are rising above instinctive individualistic actions. This will ensure we have the best chance to successfully navigate through this crisis. What we do over the coming months will impact how swift the recovery will be and shape our lives and businesses for years to come.

Through our partnership with the Marketing Impact Council, we are pleased to provide communicators and marketers access to telehealth provider MDLIVE’s 24/7 services, for the uniquely low rate of $13.95 for an individual or $18.95 for a family, per month.

Wearing masks in public will save lives. It’s time to step up, overcome egos and vanity, and wear them. Let’s lead from the front. Join me in in posting pictures with the hashtag #MaskedCommunicators. This is serious. But, let’s try to have fun to help break through mask phobia and make a difference.

Research in a crisis is key to understanding audiences, as Jeffrey Henning, chief research officer of Researchscape, CommunicationsMatch’s research partner, notes in a new article for Market Research Institute International. Conducting research during the coronavirus pandemic is different. It’s not just that qualitative in-person interviews are not possible, it’s important for researchers to be able to empathize with participants and businesses trying to solve specific problems.

Through October 1 we are offering a free six-month free subscription for Freelancers ensures that when they are hired they keep all the money. Agencies & consultants will receive 3 months free when profiles are updated. We're offering a 3-month introductory plan for new members and a 25% reduction on subscriptions (use the code RECOVERY at checkout) to help our community through the coronavirus crisis. Through our partnership with the Marketing IMPACT Council we're offering a unique low price for access to telehealth service provider MDLIVE.

On a deep psychological level we seek certainty. We want others to project it – even if it is misplaced. In a new article for CommPRO.biz, I argue that leaders need to embrace uncertainty both to avoid the main pitfall of overconfidence in outcomes – that trust is lost – and, as the basis for the mental calmness required to help others through crises.

Drawing on social science this article explains why we make bad decisions when we are chasing scarce resources (money or clients). I share ways in which which we can improve decision-making by recognizing when scarcity is driving us into behavioral tunnels. The article highlights the benefits of stopping, looking up and moving into a funnel to broaden perspective and provides communicators, entrepreneurs and business leaders a simple model to avoid behavior traps.

If we come to purpose during a time of crisis or as a shortcut to success, it will be tempting to see it as a life raft, rather than a way of life. A life raft may save us from drowning, but it is a quick fix, not a long-term solution.

We'd like to take this opportunity to wish our partners, clients, and the 6,000 agencies, consultants and freelancers on CommunicationsMatch very happy holidays and a wonderful New Year!

By building partnerships with trade associations and business organizations, CommunicationsMatch™ is finding new paths to connecting the C-suite with communicators. This was one of the takeaways from a CommunicationsMatch spotlight presentation at the C-SUITE NETWORK™’s New York conference.