PR Insights Blog

Statistics show that a business blog is an important contributor to a company's growth. Eight key factors of an effective blog can increase online engagement, trust, and credibility which can lead to a loyal following and increased sales.

Most of us, most of the time, are happy to tell people what we think. We confidently express opinions and perspective even when we, objectively, have little knowledge. But in the context of work, our success in our careers, the outcomes of our projects and businesses, we need to do the work required to back up what we say. We need to be self-aware enough to filter out the wheat of substance from the chaff of personal opinion. We need to have the discipline to know what we don’t know and do the research to fill in the gaps if we are to succeed.

If you are looking to organize events around the Tokyo Olympics, you’d better get moving. Tickets are going fast, and event space as well as accommodation is very limited. That’s the message from Emily Schwaner, Head of International Marketing at Tokyo-based event and conference organizer Convex, in the latest 3-minute Communicators-to-Communicators Insights video.

Although the end goal of a successful telemarketing campaign is to persuade people to purchase your product or service, it's important to first build relationships with the gate keeper and prospect in order to win their trust. In this article, learn why the following factors are underscored as reliable in converting a prospect: Credibility, Motivation, Preparation, Timing, Communications and Patience.

To reap the benefits of a press release and increase the chances your news will get published, understand how to properly write one. This article includes all the important components for a publisher's consideration and offers guidelines for how to make your news item compelling and newsworthy enough to get picked up as a top priority for publication.

Maintaining a learning mindset is the key to success in our careers and to what happens when, inevitably, we change them. But life is not just about careers. A learning mindset is also a key that unlocks a better and more fulfilled life. In this article, I discuss ways in which the wisdom of Socrates, Aristotle, and a poster from the London underground offer a path to keep us learning forward.

The Museum of Public Relations is re-writing the history of PR by including the contributions of its diverse leaders. The upcoming celebration of Latino PR History, organized with the Hispanic Public Relations Association’s New York Chapter, on September 12, will celebrate the contributions of Hispanic leaders to PR history. It will provide a unique opportunity to hear the stories of diverse leaders in whose footsteps we tread and that are the key to ensuring we do not tell a monochromatic story of PR's founding and inspire the next generation of diverse professionals.

This article defines the purpose of copywriting as a vehicle to win customers' interests in products and services through strategic wording that demonstrates how that product or service will relieve their pain point by satisfying their needs and wants. It instructs the would-be copywriter in how to think like the customer by providing the necessary guidelines, such as writing in the second person, showing empathy, and appealing to interests.

CommunicationsMatch announced today its partnership with Ken Jacobs, ACC, CPC, to provide leadership coaching and development as a service to corporate and agency public relations, advertising, communications and marketing leaders and executives.

Despite new research questioning whether practice makes perfect for violinists, Malcolm Gladwell's 10,000-hour rule is as relevant as ever for the PR, marketing, and communications industry. Being an expert takes work and time. Driven by the behavioral science concept of "scarcity", many are tempted to claim expertise, rather than invest in achieving it. For agencies, consultancies, and freelancers, the 10,000-hour rule is a reminder of the effort required to master skills in a changing landscape. For client-organizations, evaluating the claims of expertise is the key to ensuring that when the curtain is drawn back the emperor is wearing clothes.