PR Insights Blog

Even in the age of smartphones, Tweets, Instagram, Facebook and LinkedIn posts, and content creation, media relations still drives public relations. Our CEO asserts that media relations still is the most important service PR agencies should deliver.

Our research into the hiring practices of Fortune 1000 companies and large non-profit associations, conducted with the support of Researchscape, the Institute for Public Relations, and communications industry leaders, offers takeaways for client-organizations looking to hire agencies. Here are six.

Larry Weber, Chairman & CEO of Racepoint Global (the Weber in Weber Shandwick), shared a key takeaways from his new book Authentic Marketing at Capitol Communicator's PR Summit D.C. On the sidelines, I caught up with him for the latest Communicators-to-Communicators 3-minute video. He shares key takeaways - the importance of corporations having a moral purpose and the role of technology in communications.

Tracey Wood Mendelsohn, president and CEO of the Black Public Relations Society-New York, Erika Sanchez, president of the Hispanic Public Relations Association’s New York Chapter, and I share three simple steps communications professionals can take to increase diversity in the public relations industry in this summary of a new CommPRO.biz article.

CommunicationsMatch™ and the Marketing IMPACT Council™ have partnered to help companies find high impact communications, marketing and advertising agencies and generate new business opportunities for listed and member agencies. John Greco, chair of the Marketing IMPACT Council, to serve as senior executive advisor to CommunicationsMatch.

CommunicationsMatch™ and the Hispanic Public Relations Association (HPRA) announced a new partnership today with the goal of encouraging the inclusion of HPRA members in companies’ search process for communications agencies and professionals. HPRA members not already listed will join the more than 5,000 agencies and professionals searchable on CommunicationsMatch, by industry and communications expertise, location, size, member organization, and diverse ownership.

In a recent CommPRO.biz article we share communications agency search takeaways and insights for corporate communications professionals and agencies from a new survey by CommunicationsMatch™, RFP Associates, and Researchscape of Fortune 1000 and large not-for-profit agency hiring practices.

The interim results of a new survey of Fortune 1,000 companies and large not-for-profit organizations agency search and hiring practices was presented at The Institute for Public Relations Bridge Conference in Washington, D.C. on April 11 by CommunicationsMatch, RFP Associates & Researchscape. View the press release, IPR presentation and download a one page summary.

Looking at simplicity through a behavioral lens offers a path to clearer communications and stronger brands that help companies, and ourselves as communicators, stand out in a complex world. A new article for CommPRO.biz, “Simplicity, Communications, & Human Behavior: A Path to Reducing Complexity”, explores the importance of simplicity, the financial rewards of achieving it, and what gets in the way.

If you make agency hiring decisions, we’d value your perspective. CommunicationsMatch, RFP Associates and Researchscape are working with the Institute of Public Relations Research (IPR) to conduct the industry’s first national research into agency search and hiring processes.