PR Insights Blog

In a recent CommPRO.biz article we share communications agency search takeaways and insights for corporate communications professionals and agencies from a new survey by CommunicationsMatch™, RFP Associates, and Researchscape of Fortune 1000 and large not-for-profit agency hiring practices.

The interim results of a new survey of Fortune 1,000 companies and large not-for-profit organizations agency search and hiring practices was presented at The Institute for Public Relations Bridge Conference in Washington, D.C. on April 11 by CommunicationsMatch, RFP Associates & Researchscape. View the press release, IPR presentation and download a one page summary.

Looking at simplicity through a behavioral lens offers a path to clearer communications and stronger brands that help companies, and ourselves as communicators, stand out in a complex world. A new article for CommPRO.biz, “Simplicity, Communications, & Human Behavior: A Path to Reducing Complexity”, explores the importance of simplicity, the financial rewards of achieving it, and what gets in the way.

If you make agency hiring decisions, we’d value your perspective. CommunicationsMatch, RFP Associates and Researchscape are working with the Institute of Public Relations Research (IPR) to conduct the industry’s first national research into agency search and hiring processes.

How can you or your team become more effective PR and communications leaders? Our new Coaching & Leadership Development partnership with former senior agency executive and certified coach, Ken Jacobs, ACC, CPC, ELI-MP, CLDS, offers a path for agencies and individuals to strengthen their leadership skills, grow businesses, address blind spots, and navigate through change.

Sex is the news. At a time when politicians and business leaders are in the headlines, in a new article for CommPRO.biz, “The Weaponization of Sex: A New Communications Challenge,” I highlight the importance of planning for sexual accusations and assuring due process for both accusers and the accused.

There are steps everyone in the communications industry can take today to increase diversity. It doesn’t have to be complicated. It’s time for a little less talk, and a lot more doing.

Content has always been a major part of PR. Since being found online is essential, revisit Google's content rules before you leap into 2019.

in the evolution of digital metrics we are moving from the Wild West to a new world in which audiences have learned to decode and question the data used by companies and marketers. In this new world, those who choose to exaggerate users, views or reach, put their reputations at risk, and those who practice integrity and transparency will be rewarded.

Has Journalism Learned From the 2016 Elections? Clearly not. Coverage of Elizabeth Warren's Presidential campaign announcement shows false equivalency & distraction communications at play. Read this summary of a new article on CommPRO.biz that argues journalists, editors and news anchors need to look in the mirror and make changes if journalism is not to be unintentionally complicit in the undermining of democracy.