PR Insights Blog

There is no single communications path or technology that will magically transform your business. Public relations, digital marketing, social media, influencer and email marketing are tools that can contribute to the grow of your business, but startup success requires doing a lot of things right. Here are 10 lessons to drive your business forward that build on a presentation to the C-Suite Network's CEO Hero Club Academy meeting in NYC on December 3rd.

The agency RFP process is broken. In this post and a new article for CommPRO.biz, we argue that a fix requires a simpler, more efficient approach to creating, issuing & comparing agency RFPs & RFQs. Using technology to streamline the process & identifying qualified agencies are keys to RFPs being viewed as fair & worth responding to.

As the holiday season gets off to its official start with Thanksgiving, here are a few takeaways from 2018 for communicators in a new CommPRO.biz article, “Giving Thanks: Lessons From a Tumultuous Year”.

We may understand the importance of simplicity, but keeping things simple is surprisingly hard. In this article, we look at how we process information to better understand why simplicity is so critical to communications, the complexity and noise that get in the way, and the path to being better communicators.

Leibowitz Branding & Design's Paul Leibowitz distills his brand and design experience into the essence of what’s important for companies, marketers and communicators in this Communicators-to-Communicators 3-Minute Insights Video.

"Thinking outside the box" has become such a common expression that most of us have stopped thinking deeply about what it really means. CommunicationsMatch founder and CEO, Simon Locke, has written extensively about "boxed thinking" and how to find the path to deliver truly creative solutions to clients. In this podcast, he talks with Rúna Magnúsdóttir about 6 keys to opening doors to new perspectives.

Is achieving success about putting one foot in front of the other and repeating the process? Progress in careers is about making smart decisions, being on the right path, and learning from mistakes. Thinking about a career in terms of steep inclines and plateaus may be a powerful way to understand where where you are on your journey and how to navigate it.

Before making the decision to rebrand, companies need to ask a key question: Do you have a brand or a business problem? Rebranding is not a panacea. In this article, we argue that it's important to look for potential underlying issues with strategy, sales, technology and teams, before reflexively jumping to the idea of a rebrand. Otherwise, you may be putting a different shade of lipstick on a pig.

If you are a small and medium-sized enterprise (SME) that is not required for regulatory reasons to put out press releases, does the time spent developing and issuing them still make sense for your business? While a press release continues to be a powerful tool to engage the media, it's even more valuable as an organizing tool for the process of shaping a story to be shared through the full range of communications channels.

The CommunicationsMatch™ team has developed a short checklist of questions companies can use to evaluate a communications proposal and request additional information from a PR or marketing agency or consultant.