PR Insights Blog

CommunicationsMatch and Partner RFP Associates’s "Are You Ready to Hire A PR Agency? An Agency Readiness Checklist"" was one of CommPRO’s Top 10 Reports for 2018. The checklist was one of a series of CommunicationsMatch™ resources to help companies with agency search, PR RFPs and how to choose agency search consultants featured during the year. Find out more about what you may have missed.

Seasons greetings from the CommunicationsMatch team! We are immensely grateful for all who have been part of the CommunicationsMatch™ journey in 2018. The path of life is rarely straight. But it is a gift. An opportunity to make a difference in the lives of others. That is our goal. In 2019, there’s nothing more important for us than to help connect companies with communicators in ways that help members of our community realize their own and their businesses’ potential. We’re humans helping humans. Your success will lead to ours. Have a wonderful New Year!

The recent arrest of Renault Chairman & CEO, and former Nissan Chairman, Carlos Ghosn, was stunning. In this short video for C-Suite TV and CommunicationsMatch™, Japan-based, David Wagner, one of the world's leading crisis communications training consultants, shares perspective on the lessons for international businesses.

This new contribution article for Spin Sucks argues for improvements to the RFP process and outlines six key questions to ask to increase RFP ROI. CommunicationsMatch Founder & CEO, Simon Erskine Locke, notes that despite having a bad rap, there are good reasons for selectively participating in RFPs as a source of new business.

There is no single communications path or technology that will magically transform your business. Public relations, digital marketing, social media, influencer and email marketing are tools that can contribute to the grow of your business, but startup success requires doing a lot of things right. Here are 10 lessons to drive your business forward that build on a presentation to the C-Suite Network's CEO Hero Club Academy meeting in NYC on December 3rd.

The agency RFP process is broken. In this post and a new article for CommPRO.biz, we argue that a fix requires a simpler, more efficient approach to creating, issuing & comparing agency RFPs & RFQs. Using technology to streamline the process & identifying qualified agencies are keys to RFPs being viewed as fair & worth responding to.

As the holiday season gets off to its official start with Thanksgiving, here are a few takeaways from 2018 for communicators in a new CommPRO.biz article, “Giving Thanks: Lessons From a Tumultuous Year”.

We may understand the importance of simplicity, but keeping things simple is surprisingly hard. In this article, we look at how we process information to better understand why simplicity is so critical to communications, the complexity and noise that get in the way, and the path to being better communicators.

Leibowitz Branding & Design's Paul Leibowitz distills his brand and design experience into the essence of what’s important for companies, marketers and communicators in this Communicators-to-Communicators 3-Minute Insights Video.

"Thinking outside the box" has become such a common expression that most of us have stopped thinking deeply about what it really means. CommunicationsMatch founder and CEO, Simon Locke, has written extensively about "boxed thinking" and how to find the path to deliver truly creative solutions to clients. In this podcast, he talks with Rúna Magnúsdóttir about 6 keys to opening doors to new perspectives.