PR Insights Blog

Is achieving success about putting one foot in front of the other and repeating the process? Progress in careers is about making smart decisions, being on the right path, and learning from mistakes. Thinking about a career in terms of steep inclines and plateaus may be a powerful way to understand where where you are on your journey and how to navigate it.

Before making the decision to rebrand, companies need to ask a key question: Do you have a brand or a business problem? Rebranding is not a panacea. In this article, we argue that it's important to look for potential underlying issues with strategy, sales, technology and teams, before reflexively jumping to the idea of a rebrand. Otherwise, you may be putting a different shade of lipstick on a pig.

If you are a small and medium-sized enterprise (SME) that is not required for regulatory reasons to put out press releases, does the time spent developing and issuing them still make sense for your business? While a press release continues to be a powerful tool to engage the media, it's even more valuable as an organizing tool for the process of shaping a story to be shared through the full range of communications channels.

The CommunicationsMatch™ team has developed a short checklist of questions companies can use to evaluate a communications proposal and request additional information from a PR or marketing agency or consultant.

In the context of communications agencies or consultants, the paradox of confidence is that it’s what others expect of us, but it’s also something that may both lead us to over-state likely results and blind us from seeing the world in ways that are necessary to achieve our, or our clients’ goals.

In a new article on social PR guru Shonali Burke’s blog, Waxing UnLyrical, Simon Erskine Locke argues that it is important to understand the drivers of human behavior if you want to build brands that resonate.

We all need to take the time, and do the work required, to seek out inspiration. How can we do this? It’s helpful to start by thinking of the reasons why we would want to be inspired and the benefits of taking the time in our busy lives to find it.

We all have the opportunity to think beyond the boundaries of our imagination. Exploring the limits of imagination and how to move beyond them, this article highlights ways in which human behaviors shape our perception of what is possible.

There are many reasons why, for companies large and small, individual PR and communications consultants may be a great choice for a project or long-term relationship. But, as with all professionals, experience and expertise vary greatly, so due diligence is essential. In this article, we provide perspective on what to look for and questions to ask when choosing an individual communications professional.

With a growing number of agency search consultants hanging out their shingles, and advertising agency search companies expanding into PR, in a new CommPRO article we highlight the important questions to ask when engaging a search consultancy.