PR Insights Blog

The Agency Search Resource Center on CommunicationsMatch™ offers tips, insights and perspective on how to achieve better outcomes when evaluating and hiring public relations, communications and digital marketing agencies.

Leaders and companies that treat communication to their most critical employee and customer plans as an afterthought, leave themselves vulnerable to significant revenue leaks. Denise Graziano, CEO of Graziano Associates, LLC, identifies revenue "leaks" and how to stop them.

The CommunicationsMatch™ partnership with RFP Associates adds a range of consulting services for companies working on large-scale or confidential projects, with limited band-width to conduct an agency search, or the need to conduct a search that meets the highest standards of due diligence.

In this new Guide to PR & Communications Agency Search, former heads of communications and agency leaders, Simon Erskine Locke, Founder & CEO of CommunicationsMatch, Steven Drake and Robert Udowitz, Principals of RFP Associates, leverage decades of agency search and hiring experience to provide insights into the keys to successful agency searches, managing the agency shortlisting process, selecting agencies for finalist presentations, and onboarding.

CommunicationsMatch and RFP Associates have launched new agency search resources, tools and services including: A Client's Guide to Agency Search, Agency Search Resource Center and videos, and agency search consulting services. New partnership underpins new agency RFP tools.

You have a great technology startup or business idea. But you don’t know how to code? We’ve set up a consulting service to help companies and startups find developers and programmers – because we’ve been down this path. In this article, we share tips on what’s important when looking for developers and programmers. We share what we’ve learned on our journey, so we can help you on yours.

You have a brilliant technology idea, but you're not a programmer. No problem. The good news for today’s entrepreneurs is there are many development options and companies waiting to turn your concept into reality. In this article by CommunicationsMatch's Technology Search Consultant and Director of Search Technology, Olga Kramar, we highlight the benefits of outsourcing technology development, how to think about costs, and what's important to selecting a tech partner.

In this short video, Mike Paul, the Reputation Doctor®, notes CEOs and Boards must be proactive if they are to avoid a sexual harassment crisis in the #MeToo age. He shares steps they can take and highlights one very simple lesson – don’t lie.

What would the world of social look like if there were an app that prevented things that aren’t true being published on Twitter, Facebook or any other social platform? We’re not talking about fact checking what was said, we're talking about a simple app and browser plug-in using AI-driven algorithm to check if what is written is the truth before allowing a social media post to be published. There are some important issues and truths in this fictional and fun tale of communicators and masters of the tech universe.

We see the world in dimensions. Imagine living in a box defined by our perspective and experience. You cannot see the boundaries. But the height, width and depth of the box shape how you see the world. Why is this important? When we think about how we communicate with others, understanding how they see the world and how we see it through different lenses it is the key to effective engagement. We need to listen and understand a clients' perspective, but we also need to know ourselves.