PR Insights Blog

Agile marketing is more than a buzzword or fad. It’s a proven process from the software development industry and a key to building successful digital marketing programs that resonate with clients. Kate Vasylenko, Founder and CEO of digital marketing firm 42DM, discusses the principles of agile marketing in this Communicators-to-Communicators 3-Minute Insights Video. She outlines how this iterative approach to developing and testing marketing strategies and messages helps companies find what resonates with audiences.

The barriers to seeing social media as a viable client engagement tool remain high for many businesses. It’s a reflex – and when social media marketers understand this, they can help get these companies off the sidelines and into the conversation.

Building strong social media reflexes is like building muscle – it takes time, effort, and some heavy lifting. In Part I, I looked at what stops companies from fully engaging on social platforms. In Part 2, I outline 10 keys to building the “commitment reflexes” required for successful programs.

The Founder of the Museum of Public Relations, Shelley Spector, shares perspective on the changing role of women in public relations, a pioneering woman all communicators should be aware of, and lessons from pioneers for today’s generation of PR professionals in this Communicators-to-Communicators Insights Video.

Watch “How to Search for PR & Communications Agencies on CommunicationsMatch" explainer video. The short 3-minute video takes CommunicationsMatch users through the agency, consultant or freelancer search process on the site.

Developed by communicators for communicators, CommunicationsMatch’s powerful search, agency engagement, and search resources platform helps companies find PR and communications agencies, consultants and freelancers that match their communication needs. In this introduction to CommunicationsMatch we share five things you'll want to know.

Drawing upon her experience building a successful marketing communications practice, Tracey Wood Mendelsohn, President and CEO of the Black Public Relations Society of New York (BPRSNY), shares perspective on what it takes to build a PR business and shares her vision for the ways in which the Black Public Relations Society of New York seeks to support African American communications practitioners and be a source of professional development.

Donald Singletary, President of the Singletary Group, shares perspective on success in PR and diversity in the latest Communicators-to-Communicators 3-Minute Insights Video. He also provides insights that are relevant for all communicators, highlighting the importance of learning the “craft of PR” early in his career, including writing, organizing, and effectively engaging with management. Singletary argues that diversity cannot be an add-on, it is a vital part of an organizations’ growth. He states that if a company wants to have the best people at the table it needs to include people from all cultures.

ProPublica’s tag line is “Journalism in the Public’s Interest.” Unfortunately, its recent coverage and subsequent correction around CIA director nominee Gina Haspel’s responsibilities for waterboarding in Thailand is one more self-inflicted wound that undermines the credibility of journalism. If journalism is a little humbler in its ambitions for being the arbiter of the truth, it is less likely be “hoisted by its own petard” when it fails. And, to issue more balanced responses when it doesn’t get things right.

Mike Paul, The Reputation Doctor®, shares some of the lessons he’s learned from managing crises, what not to do, and why speaking the truth to power is so important. Paul is among the first to be called by a global who’s who for crisis situations. Why? Because with 25 years of helping leaders and the famous, he has built a reputation as an invaluable counselor through crises and a no-nonsense speaker of truth to power. Watch the 3-Minute Insights Video.