PR Insights Blog

Connecting with women through communications requires we acknowledge not only their purchasing power, but also their individualism. Linda Landers, founder of Girlpower Marketing, shares strategies for talking to women without falling victim to common stereotyping traps.

Time to add “slow” to PR and marketing. We need to resist the urge to “chase the tail” of technology if we are to build PR and communications programs that create value and engagement. Strategies to consider: In a fast world, think slow. In a complex world, think simple. In an anonymous world, think personal. And, in a noisy world, think quiet.

Suresh Raj of global communications agency, Zeno Group, discusses the “human” context that should drive integrated communications strategies; why a brand’s social purpose is a priority for millennials; and the importance of telling stories that relate to human beings.

Communications can be used as a strategic tool to tackle the $1.6 trillion cost of customer service issues says Denise Graziano, CEO of Graziano Associates. She highlights the importance of listening to customers, empowering customer facing teams to solve problems and messaging with intent in this Communicators-to-Communicators 3-Minute Insights Video on CommunicationsMatch in which she highlights the role of communications in improving customer experience.

Social media has become an integral part of our lives. Today it’s hard to find a person who is not active on social media and it’s even harder to find someone who can live without it. Holding this much importance, it is no surprise that the fate of a site or a page also depends on social media - if not directly, then indirectly it affects the chances of a business’ success.

PR was ranked the most important communications discipline to business success in our 2017 PR & Communications Agency Search Report. In my guest blog for Deirdre Breakenridge's PR Expanded blog, I argue it's because the definition of what PR means has evolved (It's PR Expanded) and media coverage remains as important as it was when the discipline was established.

How do you ensure your organization is communicating clearly and consistently with its key audiences? By having a set of key messages that tell your story. Learn about the elements of effective messaging.

Whether its politics, drug pricing, or bank lending practices, there’s a strong argument to be made for more honesty.

In my most recent article for CommPRO.biz, “Why Our Judgment May Fail Us in a Crisis, And What Communicators Can Do About It,” I address a conundrum: Why is it that very smart communications people and executives do things that many would consider not so smart? Is there a failure of leadership? I argue that we need to understand the context in which decisions are made and take steps to reduce the risk that judgment fails us just when it matters the most.

Why is issues management one of the most significant strategic tools in a company's communications arsenal? Ivy Cohen, President & CEO of Ivy Cohen Corporate Communications shares perspective in this latest Communicators-to-Communicators 3-minute insights video.