PR Insights Blog

Anyone who is out in public representing their organization should consider media training. An ambassador for an organization can be an executive, a staff member, or a volunteer, and what people say about your business, both on and off-the-record, can have a big impact.

Shelley Spector, Founder of the Museum of PR and President of Spector Corporate Communications & Public Affairs, shares perspective on why the history of PR matters, highlights the importance of looking at past PR campaigns as a source of case studies to inform approaches to current communications challenges, and discusses the critical importance of research and big ideas in the latest 3-minute insights video.

All too often companies don’t recognize they are sitting on treasure. As with mining in the real world, finding hidden value requires an investment and, more often than not, a fresh pair of eyes and a prospectors’ experience. Here are seven key takeaways for those looking for PR & communications gold in your data .

CommunicationsMatch and Researchscape International partner to launch Next Day Crisis Communications & Opinion Survey Tool for Corporate Communications Professionals & PR Agencies

Boomer women control more than half of the nation's discretionary income and three-fourths of the country's wealth, yet are ignored by marketers. In addition to examining the importance of this demographic, Girlpower Marketing's white paper provides results of a recent survey and tips on successfully connecting with these power consumers.

Implicit Bias both in hiring diverse employees and agency search needs to be overcome if we are to increase diversity in the PR and communications industry. When it comes to agency search, word of mouth is the most common way for companies to find PR Agencies. But there's a problem. When we go to who we know for agency recommendations it is more likely than not, that the people we go to look like us. Search technology or engaging with diverse organizations to identify qualified agencies for a businesses needs are two potential solutions outlined in this article.

"Morality is a job for priests,” Bell Pottinger, co-founder Tim Bell was quoted as saying in The New York Times’ recent article on the failure of the firm. “Not P.R. men.” In my latest article for CommPRO.biz, I argue three key points: 1) Morality, ethics and integrity have a role to play in PR and communications 2) We need to understand drivers of our behavior & why smart people make bad decisions, and 3) Even if we may not be fully-aware of our behaviors, we have the ability to step back and get perspective from others - as a result, we own our choices.

Ken Jacobs, a PR industry leader and executive coach shares perspective on what it means to be a leader, lessons from his mentors and the importance of vision. He notes that leadership is a choice of both leaders and followers and that leadership is all about outcomes. Jacobs is interviewed by Simon Erskine Locke, Founder & CEO of CommunicationsMatch at the recent PRSA NJ Senior Pros Leadership event.

Having real time or as close as possible to real time data in a crisis to make informed decisions is invaluable and now increasingly possible. In this article we focus on what do you measure and what these metrics tell us?

Reputation used to be primarily shaped by the media, but in the digital age, our first stop for information about a company or individual is Google. When we search we find a range of paid, earned and owned digital content. When managing our company’s or clients’ digital reputation, we need to ensure that the full range of content that comes up in a Google search tells the story we want to get across, says Sam Michelson in the latest CommunicationsMatch Communicators to Communicators (C2C) 3-Minute Insights Video.