PR Insights Blog

CommunicationsMatch, a PR and communications agency and freelancer search and engagement platform, has established a partnership with the National Black Public Relations Society, Inc. (NBPRS) and will be adding its members to the more than 5,000 agencies and professional profiles listed on its matching search engine. It has also created a new member organization and designation category to its search tool enabling companies to refine agency searches by membership of NBPRS and other industry organizations. With the addition of this functionality, companies can use the site to identify, shortlist and engage agencies and professionals by industry and communications expertise, location, agency size, keywords, women and minority ownership, disclosed client relationships, organization membership and accreditations.

Communicators need to pay attention to Artificial Intelligence not only because it is all around us but because it’s the key to personalization, the most important marketing trend in 2018, says Wendy Glavin, CEO of Wendy Glavin Agency in the latest Communicators-to-Commmunicators (C2C) 3-Minute Insights Video.

Kate Vasylenko, Founder & CEO of digital marketing agency 42DM shares perspective on the key’s to marketing an ICO, in the latest Communicators to Communicators 3-minute insights video.

CommunicationsMatch was delighted to support the Black Public Relations Society-NY digital marketing seminar at Google on February 8th.

In a new article for CommPRO.biz I argue that we have spent two decades encoding the world that makes up today’s marketing and communications universe - and we're now beginning to decode it in ways that will change how we communicate.

CommunicationsMatch is proud to be one of the sponsors of the Museum of Public Relations' National Black History Month event on February 1.

The new book Fire and Fury: Inside the White House by Michael Wolff offers lessons for communicators. By confirming what we had read from other sources, it's made the Trump Administration's challenge of changing perceptions about the President much harder. This short article focuses on the reasons why it matters and may be a tipping point for the Presidency.

We'd like to take this opportunity to wish you a happy holiday season.

If you make agency search decisions: Please give us 5 minutes to complete our 2018 Agency Search Survey developed with Researchscape International and we'll be donating 10 meals to Food Bank For NYC this Holiday Season toward our goal of donating a minimum of 2,000 meals for those in need. Your agency hiring insights, will inform our upcoming 2018 Agency Search Report - which will outline search trends and insights.

The PR and communications industry is no different to any other industry. In my latest CommPRO article, "Sexual Harassment & PR: Throw Stones in Glass Houses," I argue that we must not fear sharing stories, and where necessary, we need to right wrongs, so we - as a society - can move forward. Some creative destruction will be required if we are to avoid the drip, drip of scandal and more victims of harassment.