PR Insights Blog

The PR and communications industry is no different to any other industry. In my latest CommPRO article, "Sexual Harassment & PR: Throw Stones in Glass Houses," I argue that we must not fear sharing stories, and where necessary, we need to right wrongs, so we - as a society - can move forward. Some creative destruction will be required if we are to avoid the drip, drip of scandal and more victims of harassment.

Fred Cook, Director of the USC Annenberg Center for Public Relations and Chairman of Golin discusses the future of PR and highlights the growing importance of influencer marketing in this Communicators-to-Communicators 3-Minute Insights Video Series interview. Following the release of USC Annenberg’s new 2018 Relevance Report, he discusses trends including the merger of marketing and PR, transparency, fake news, technology and ethics.

James Maloney, VP Public Affairs at the American Investment Council,​ provides insights into financial services' reputation and engaging financial services media. We caught up with James at CLP Strategies' recent panel discussion on this topic for the latest Communicators-to-Communicators 3-Minute Insights Videos series.

Harassment isn't just a showbiz thing. The klieg light of attention focused on Harvey Weinstein, Bill O'Reilly and others will shift to corporations. In my latest CommPRO.biz article I note that nondisclosure agreements have delayed the day of reckoning for many and created perverse outcomes. As more women speak out about harassment, there will be many communicators afraid this Halloween that their company may be next in the spotlight.

What does it mean to act with integrity in the Digital World? In the latest CommunicationsMatch article in CommPRO.biz we provide 10 questions to think about and one simple answer - "Do unto others as you would have others do unto you." The article was inspired by a recent Communicators-to-Communicators 3-Minute Insights interview with Richard Levick.

Catherine Taibi, Social Media Editor at Bloomberg, discusses the organization's approach to social media and its impact on its journalism. She highlights the importance of accuracy to Bloomberg, the need to take website content and customize it for a younger and wider audience for social channels, and how social media is being incorporated into the lives of Bloomberg's journalists.

David Michaelson, Global Director of Research & Insights at Teneo Strategy, shares perspective on the barriers limiting the growth of communications research, measures of public relations, and human or natural language processing in research.

How Social Media is changing journalism at Bloomberg. Social Media's PR Crisis. Findings from CISION's 2017 Social Journalism Study; and why social communications are different. Catherine Taibi, Bloomberg; Peter Himler, Flatiron Communications; Chris Lynch and Daniel Watson, CISION offer perspective.

Bret Werner, President of MWWPR, shares perspective on the keys to successful leadership, the role of vision, and how to earn and maintain trust. He highlights the importance of walking the walk as a leader and earning trust by following through on what you say. Werner is interviewed by Simon Erskine Locke, Founder & CEO of CommunicationsMatch, at the recent PRSA NJ Senior Pros Leadership event.

Finding your and your company's purpose is the key to success, fulfillment and joy says Patrice Tanaka, PR legend, author and Founder & Chief Joy Officer of Joyful Planet in this Communicators-to-Communicators 3-minute Insights Video. She shares the importance of purpose for communicators and how purpose-driven companies out-perform profit only companies. She is interviewed by Simon Erskine Locke, CEO of CommunicationsMatch.