PR Insights Blog

Social PR is magical connection. It's when other people start telling your story for you. Shonali Burke of Shonali Burke Consulting and Founder of the Social PR Virtuosos shares perspective on Social PR, how she came to focus on it, how communicators can implement this powerful approach to engaging with audiences, and lessons from her own experience.

Life lessons from Tom Hoog, former Chairman of Hill & Knowlton; the importance of professional development with respected communications coach Ken Jacobs; insights into agency economics from Darryl Salerno, President of Second Quadrant Solutions; and takeaways from the recent PRSA Counselors Academy meeting in Seattle with Rebecca Mosley are the focus of our latest Communicators to Communicators (C2C) 3-Minute Insights Videos.

Orlando Camargo, Principal at The Dilenschneider Group, shares insights from his international communications experience. Camargo, formerly headed communications in Japan for Goldman Sachs and led Ogilvy PR's Japan office, before returning to the U.S. and joining The Dilenschneider Group, where he works with U.S. & International clients. In this interview with Simon Erskine Locke, Founder & CEO of CommunicationsMatch, he highlights the importance of listening as key factor in communications and business success.

"I'm a big believer with practice anything is possible," says Carmie McCook, a former TV Journalist and Founder of Carmie McCook & Associates. McCook shares tips on preparing for media interviews and common mistakes. She trains business leaders for media and speaking engagements. McCook is interviewed by Simon Erskine Locke, Founder & CEO of CommunicationsMatch, which connects companies with communications agencies and resources. View Carmie McCook's profile on CommmunicationsMatch.com.

Angela Kambarian, President of Essential Communications, shares perspective on the importance of Thought Leadership as a tool for differentiating smaller companies and startups . She highlights the commitment required to stand out in competitive markets. Kambarian is interviewed by Simon Erskine Locke, Founder & CEO of CommunicationsMatch.

Blockchain, the underlying technology of bitcoin, may rival the Internet for its ability to disrupt the business world, including marketing communications. Interviewing experts around the world, Stephen Dupont, APR, vice president of public relations at Pocket Hercules, explores the impact of blockchain on marketing and communications. To read the article, visit: http://stephendupont.co/harnessing-the-power-of-blockchain/

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