PR Insights Blog

Old habits die hard. That’s one takeaway from my new CommPRO article highlighting the benefits of using corporate communications-focused RFP technology to save clients and agencies time and achieve better outcomes.

If you are one of the millions of agencies or companies producing an email newsletter, CommunicationsMatch™ partner DaSh factor’s Shadra Bruce details the steps required to authenticate email domains - a key step to ensuring delivery in a new CommPRO.biz article. Although this was optional in 2023, in 2024 no email service provider will allow you to send an email campaign or newsletter without first authenticating your domain.

CommPRO shares top 10 PR and communications agencies list for February 2024 based on searches on CommunicationsMatch.

With domain authentication now a requirement for email, if you noticed that some of your emails were not getting through from the beginning of the year, you were not imagining it. Changes to email security may well mean they are not being delivered to all inboxes.

Travel Portland is seeking a public relations services provider. New Agency Select RFP.

In a new CommPRO article I argue that we need to lean into the uniqueness of our businesses or skillsets and think like a unicorn if we are to find new business and career success.

In a new article for CommPRO, I highlight five Keys to PR Agency Growth. It starts with the most fundamental of all – doing a great job for existing clients. But clearly on its own that is not enough to fill a new business pipeline.

New for 2024 is a monthly list of top 10 agencies based on searches and in-demand areas of expertise on CommunicationsMatch™.

CommPRO has partnered with CommunicationsMatch to integrate agency search, RFP tools, publishing and events into its new membership platform to drive new client-agency connections and new business opportunities.

Meds & Food for Kids is seeking proposals from a qualified individual working on a freelance/contracted basis who has expertise in social media marketing using analytic and content creation tools. The selected individual will work with MFK Development staff to help develop and implement a comprehensive social media plan that aligns with overall strategic marketing and development objectives.