PR Insights Blog

In a new CommPRO article I argue that we need to lean into the uniqueness of our businesses or skillsets and think like a unicorn if we are to find new business and career success.

In a new article for CommPRO, I highlight five Keys to PR Agency Growth. It starts with the most fundamental of all – doing a great job for existing clients. But clearly on its own that is not enough to fill a new business pipeline.

New for 2024 is a monthly list of top 10 agencies based on searches and in-demand areas of expertise on CommunicationsMatch™.

CommPRO has partnered with CommunicationsMatch to integrate agency search, RFP tools, publishing and events into its new membership platform to drive new client-agency connections and new business opportunities.

Meds & Food for Kids is seeking proposals from a qualified individual working on a freelance/contracted basis who has expertise in social media marketing using analytic and content creation tools. The selected individual will work with MFK Development staff to help develop and implement a comprehensive social media plan that aligns with overall strategic marketing and development objectives.

Eco Outdoor, an Australian global brand is seeking a California-based PR & Marketing agency to reach its B2B architect and designer audience as it launches a new showroom in Los Angeles in 2024 and San Francisco in 2025.

To succeed we really need honest and direct feedback on how we have performed. But the review process often becomes a dance around what we would like to say but don’t. In this summary of a CommPRO article I argue conversations framed by giving and asking permission to provide an honest evaluation are key to receiving actionable feedback.

CommunicationsMatch is now offering a new monthly payment option for agencies, consultants and freelancer profiles starting at $12 a month for access to qualified new business leads and RFPs.

There’s a risk as communicators that we only think about purpose in relation to vision or mission statements. In a new article for CommPRO.biz, The Foundation for Leaning into Social Issues, I argue it’s important we also look at it in the broader business context.

PRSA Ethics Month is September. In a new CommPRO.biz article I argue that ethics provides a framework for thinking about the use of AI in ways that will benefit rather than harm the industry over the long term. Although more (pitches, content, and automation) could lead to less engagement with our audiences, AI also offers the opportunity to have stronger engagement. It will be up to us to choose the path we take.