PR Insights Blog

CLP Strategies' Pen Pendleton discusses the evolution of financial media relations, the importance of committing the time required to successful financial PR programs and keys to a successful relationship with a financial communications agency in this 3 min interview. Click here for CLP Strategies' CommunicationsMatch Profile...https://www.communicationsmatch.com/company/clpstrategies-llc.

Mark Weiner, CEO of Prime Research in the Americas, discusses the evolution of communications research, whether companies are taking full advantage of the insights that can be generated through research, and steps to get started with research in this 3 minute video. Also attached is a short introductory video to Prime Research. Mark is interviewed by Simon Erskine Locke, Founder CEO of CommunicationsMatch.

Watch our interview with Melissa Daly who discussed the importance of messaging to successful communications.

I have just returned stateside from a week in Shizuoka and Tokyo, where I met old friends, including Ross Rowbury, President of Edelman Japan and Aston Bridgman, Co-President of Finsbury’s new Tokyo office. I asked both to provide perspective for an international audience on best practices for communicating in Japan.

With CommunicationsMatch there’s no cost for qualified agencies and consultants to create a comprehensive Basic listing. Ensure that your firm is found when companies search the site for communications partners by creating your profile today. But why wait to be found? Working with our partner CommPRO we offer Basic+, Partner and Partner+ plans that include listing promotion, sponsored thought leadership articles, lead generation reports and webinar options starting at $295.

Knowing our limitations is a healthy starting place for companies looking to hire communications experts with the experience to do the job right. It’s equally valuable for agencies and consultants who need to look at their own capabilities and acknowledge what they are, and are not, a master of. Most of us want to believe we can do everything. Having the humility to recognize what it takes to be an expert is a powerful driver of continued learning and improvement in our ourselves and profession.

The New York Times and The Washington Post specifically argued that BuzzFeed was wrong to publish the Trump dossier, which had been widely circulated for months in Washington. The reason – journalists had tried but were unable to independently verify the information. As such, it did not meet traditional standards for publication. Others, including the Columbia Journalism Review’s Venessa Gezari have argued that BuzzFeed was right. She noted the “media’s full-throated condemnation of BuzzFeed is both self-rightous and self-serving.” Gezari states that BuzzFeed’s Editor-in-Chief Ben Smith convincingly defended the notion that people should have access to this information and be able to make their own decisions about it.

In an industry where word-of-mouth is a major driver of new business – bigger PR firms have an advantage. They have more prominent brands and marketing muscle that smaller firms cannot match.

Social media has matured greatly over the last three to five years. Its value as a business tool is underscored by the millions of businesses, communicators and consultants engaging every day. By thinking strategically, engaging social media professionals and ensuring your organization is resourced to leverage social media – it can be a source of leads, visibility, client engagement and competitive advantage.

With thousands of options available to you, how do you find, vet and choose an agency that will be an effective and long-lasting partner? In this article we strive to provide helpful food for thought in advance of the selection process.