PR Insights Blog

With almost every company pursuing content marketing as a strategy to build awareness and engagement it is becoming harder and harder to be differentiated. Today, the challenge is to be heard over the noise. Spend time on Twitter, LinkedIn or your favorite social platform – the cacophony of the clamor for attention is overwhelming.

The decision to engage a communications firm is consequential for a number of reasons. While the first may be cost, more important, the firm will be responsible for preserving, protecting and growing a company’s most valuable assets its brand and reputation.

Todays’ analytics companies can do much more than measure media or social media coverage. Leaders in the space offer something far more powerful - they provide insights that can be used to inform communications initiatives and a company’s core business strategy.

Email is a powerful way to engage directly with audiences. There’s no doubt that by most measures it is arguably the most powerful digital marketing tool in the toolbox. But, getting email marketing wrong can damage your business, your ability to get email through to clients as well as your reputation. So it’s a tool that must be used with care.

A crisis response case study

For the most part, PR firms are no longer just about media relations. They now reflect a plethora of disciplines that together are essential in any company’s marketing-mix.

At CommunicationsMatch we know how hard it is for business leaders to search for top PR and communications firms that meet specific needs. We also understand the challenge of ensuring your PR or communications firm is top-of-mind with potential clients when they are looking for a communications partner.

CommunicationsMatch attends the Northeast's largest business trade show, conference and networking event for business owners and budding entrepreneurs

Communications professionals are focused on delivering clear, compelling messages to external stakeholders and target audiences that accurately deliver updates and news that contribute to building the brand and business. In addition, focusing on employees and their ability to embrace their roles as “ambassadors of the brand,” both inside and outside the firm, is essential to building a strong, resilient brand.

Are you ready to improve your conversion rates and turn more browsers into buyers? Then it's time to implement a lead nurturing email campaign to help you connect and improve engagement with your prospects. Learn about what information should be included in your email content, and take action to start moving leads through your sales funnel more efficiently.