PR Insights Blog

Due to the unpopularity of Wall Street, Trump and Clinton have questionable positions, as both have close ties to the financial industry.

Brand storytelling is a powerful strategy that can impact the way your prospects and clients perceive your products or services. Here are a few simple yet effective tips below to create a compelling story and get noticed amid all the clutter.

People who work as representatives or spokespersons for companies or other organizations may not realize it, but when they take on their responsibilities they are giving up a level of personal independence.

With an ROI that outperforms any other marketing channel, and growing adoption across every sector, selling easy-to-use email marketing automation software to your clients could be a surefire way to grow your agency.

On average, agency-client relationships last about 36 months, which means that at any given moment one of your competitors is about to lose one of its clients. Or you are. It’s no surprise that experienced new business professionals capture a bigger slice of that business. If you’re looking to grow your agency through building your client portfolio, you should consider hiring a full time new business director. The most successful new business directors have a “hunter” mentality. They have a passion for new business prospecting, enjoy cold calling and have a track record of success. They nurture strong and lasting relationships, have outstanding communication skills and love the “hunt.” Whether you’re hiring your own new business director or using a fully outsourced resource, asking smart questions can help you avoid making a costly mis-hire.

Who knew? With technology pervading our lives – via addiction to smartphones, the “Internet of Things” or simply our clear reliance on computers – who knew that the most precise description of today’s cyber-security situation would come from a cartoon character? I’m referring to Pogo. His most famous saying sums up the current state of efforts by business and society to manage cyber threats and deal with the risks of computer hacking: “We have met the enemy, and he is us.”

Had I titled this post “5 Easy ways to make all your dreams come true,” it probably would get a lot more clicks. Humans are hard-wired for the “easy” message. Valuable PR and marketing results come from strategy, goals, internal frameworks, planning and effort. Founders need to stay wary of lies about magical PR powers.

New technology, climate change, economic upheaval, social unrest — the factors driving change throughout the United States and the rest of the world in 2016 will have huge ramifications for the commercial insurance industry as well.