PR Insights Blog

In a new article for CommPro.biz I argue there may be more to Twitter’s rebranding than simply a change in business direction. One possibility that should be considered is that the change is about making a wholesale shift from Twitter's liberal roots toward Elon Musk's world view. Only time will tell if X can fly without wings or it's users will flee the coop.

Monterey County Convention & Visitors Bureau is seeking an agency specializing in public relations and social media to support the Monterey County brand and promote tourism

It is only by understanding communications or our businesses relative to the universe of agencies, clients, ideas, content, and media that we can achieve our goals. Research and competitive analysis are key to understanding the relative differentiation of a product, company, or agency, and to carving out a unique positioning that will resonate in the market.

In a new article “Public Relations RFP Haters (And Lovers) Are Wrong (And Right)” for CommPRO and a recent podcast discussion on RFPs with Small Agency Growth Alliance’s (SAGA) Chip Griffin, I argue that the industry would benefit from a more balanced discussion of requests for proposals.

A seat at the C-suite table is not a yardstick for the importance of communications or PR. Communications leaders. In fact, all business leaders are invited based on the value they bring to it. It's important to note that the seat is not one-size-fits-all. I highlight three principal ways I’ve seen CEOs engage communications, marketing, and agency leaders that are relevant to how we as communicators should think about the C-suite table.

Hiring an agency is one of the most significant decisions companies make. It’s not just because of the significant financial investment involved, but you are also handing over the responsibility of a critical asset – your brand. Our client’s guide to hiring communications and PR agencies continues to be a valuable resource for business leaders, marketers and company communicators looking to achieve better hiring outcomes.

CommunicationsMatch™ has received the Association of Directory (ADP) Publishers’ Trusted Local Publisher™ designation.

Lincoln City, Oregon, is seeking a full-service PR agency of record. Special consideration will be given to those agencies with proven destination marketing experience and a good working relationship with Travel Oregon. Responses from all qualified agencies are welcome.

The success of PR programs, businesses, and careers, are determined by their differentiation relative to others. In a new article for CommPRO.biz, I make the case that relativity should be understood as a fundamental law of communications. It is only by understanding what we do relative to a well-defined universe of agencies, clients, ideas, content, and media that we can achieve our goals. This requires work.

What's the difference between a ‘Comprehensive’ and ‘Directory” profile on CommunicationsMatch™? A directory profile includes the basic information a client needs to search for agencies and professionals by industry and communications expertise, location, and size. A comprehensive profile provides a robust outline of capabilities at the time clients are creating a shortlist of firms.