PR Insights Blog

When a client posts a public RFP (or an RFQ) using our streamlined tools, CommunicationsMatch takes a number of steps to ensure it is seen by qualified agencies. These include sharing with our subscribers, qualified agencies on our platform, PRSA members, our extensive network in the communications industry, and social media. This ensures RFPs receive broad dissemination and agencies have the information they need to decide if they want to participate.

The experience of fact-based journalism is the foundation for our belief that it is true. This is not dissimilar to the way faith in Buddhism is based on experience.

We are closing in on 125,000 agency searches conducted on the platform and 525,000 views of agency and professional profiles. We have doubled total searches and profile views over the last two years, and with our partnerships and RFP tools search traffic has continued to grow by being different.

The Los Angeles Community College District (LACCD) is seeking to retain a bench of full-service creative marketing, communications and advertising firms. LACCD is looking to build brand awareness, influence public opinion, and increase student enrollments. Among its goals is to define the District’s mission, vision, and values and refresh the college logos and create a new branding platform.

In a new article for CommPro.biz I argue there may be more to Twitter’s rebranding than simply a change in business direction. One possibility that should be considered is that the change is about making a wholesale shift from Twitter's liberal roots toward Elon Musk's world view. Only time will tell if X can fly without wings or it's users will flee the coop.

Monterey County Convention & Visitors Bureau is seeking an agency specializing in public relations and social media to support the Monterey County brand and promote tourism

It is only by understanding communications or our businesses relative to the universe of agencies, clients, ideas, content, and media that we can achieve our goals. Research and competitive analysis are key to understanding the relative differentiation of a product, company, or agency, and to carving out a unique positioning that will resonate in the market.

In a new article “Public Relations RFP Haters (And Lovers) Are Wrong (And Right)” for CommPRO and a recent podcast discussion on RFPs with Small Agency Growth Alliance’s (SAGA) Chip Griffin, I argue that the industry would benefit from a more balanced discussion of requests for proposals.

A seat at the C-suite table is not a yardstick for the importance of communications or PR. Communications leaders. In fact, all business leaders are invited based on the value they bring to it. It's important to note that the seat is not one-size-fits-all. I highlight three principal ways I’ve seen CEOs engage communications, marketing, and agency leaders that are relevant to how we as communicators should think about the C-suite table.

Hiring an agency is one of the most significant decisions companies make. It’s not just because of the significant financial investment involved, but you are also handing over the responsibility of a critical asset – your brand. Our client’s guide to hiring communications and PR agencies continues to be a valuable resource for business leaders, marketers and company communicators looking to achieve better hiring outcomes.