PR Insights Blog

PRSA’s Counselors Academy members are among the most dynamic and sought-after entrepreneurial agencies and consultants in the public relations industry. One of the best ways to find go-getting agencies with a nimble, client-focused mindset, and the hands-on engagement of owners and senior leaders, is to refine a search on CommunicationsMatch to include members of PRSA’s Counselors Academy – a powerful group of agencies deeply committed to industry best-practices in PR, digital communications, B2B and B2C marketing and social change.

Gianni Infantino scored an his own goal on the eve of the World Cup. In a new CommPRO.biz article, I note that Infantino’s press conference, which was met with widespread disbelief, offers a lesson in not only what not to do, but how easy it is for leaders to completely misjudge the moment and audience. It's a teaching moment.

It should be no surprise, in the context of the increasing use of technology to find and hire employees, the rise of general freelancer search platforms, and increasing demand for agencies and professionals with specialized skillsets, that clients are looking to use search tools to identify firms with specific industry experience and communications capabilities that meet their needs. With 100,000 searches for agencies and professionals on CommunicationsMatch is a case in point.

CommunicationsMatch™ marked an important milestone on Oct 26 – 100,000 searches on the platform for PR and communications agencies, consultants, freelancers, and services providers.

If you have not created or renewed your agency, consultant or freelancer Find a Firm profile, we’ve got a Halloween deal for you. We’re offering a 20% discount on new profiles and renewals until November 19. Just use code HALLOWEEN2022 at check out.

We believe that information is power and inspiration fuels creativity. If that’s what you’re seeking, you’ve come to the right place.

It’s time to stop RFPs from becoming a circus and to adopt a streamlined process that respects agency and client time. In a new article, "PR Agency RFPs: From Circus to Streamlined Process" for CommPRO.biz, we outline the steps required to run RFPs like a military (not beauty) parade.

How do you grow your agency? The business world offers one strategy - win more wallet share from existing clients. Growing existing client wallet share is a potential source of opportunity – but as I outline in a new CommPRO article, conversations with clients about new business must reflect the client’s needs and your performance.

In a new article for CommPRO “PR RFPs: Client Best Practices,” we outline key things clients can do to ensure that the RFP process is conducted in a way that will encourage agency engagement in their process.

Since we launched our partnerships with PRSA in July, 2021, and Capitol Communicator in February 2022, there have been 13,000 searches conducted on the platform and 63,000 views of agency and professional profiles. From launch, CommunicationsMatch™ has seen 80,000 searches and more than 310,000 views of agency and professional profiles – underscoring its value for clients seeking agencies and professionals, and communicators looking to generate qualified new business leads.