CommunicationsMatch
The COVID-19 Reset: Strategy, Marketing & Communications for a New World (Complimentary Webinar)
Join former “Marketer of the Year” Arun Sinha, and Time magazine “Marketing Innovator”, Rishad Tobaccowala, for a webinar discussion focused on resetting, aligning & implementing strategy, marketing & communications in a COVID-19 impacted world.
Sinha is a former Global CMO of J.P. Morgan, Zurich Financial, MSCI & President of Services & Solutions and CMO of Pitney Bowes, a business leader, entrepreneur, and Yale School of Management Sr. Faculty Fellow. Tobaccowala, senior advisor to, and former Chief Strategy & Growth Officer of the Publicis Groupe, is a past chairman of transformational agencies DigitasLBi and Razorfish. He’s the author of Restoring the Soul of Business: Staying Human in the Age of Data.
This second in an ongoing series of Marketing IMPACT Council™ webinars organized in collaboration with strategic partner CommunicationsMatch™ will be moderated by John Greco, Founder & Chair of the Marketing IMPACT Council™, former CEO of the Direct Marketing Association and Simon Erskine Locke, Founder & CEO of CommunicationsMatch™.
This webinar will provide perspective and practical insights on:
- The opportunity for all leaders at every level and of every function to uncover ways in which client and consumer needs have changed
- Resetting strategy and aligning organizations around changing value propositions
- Developing and implementing marketing & communications strategies for a new world
This complimentary webinar is open to the Marketing IMPACT Council™ and CommunicationsMatch™ communities as well as those of our supporting partners – CommPRO.biz, the Financial Communications Society, and Capitol Communicator.
Our panelists will also address questions from the audience.
Date & Time: May 20TH, 12 PM (Noon) EDT
Read the takeaways from the first webinar in the series - The COVID-19 Reset: A Value-Based Strategic Path Forward here. The webinar featured distinguished professors Noel Capon (Columbia Business School) and Amy C. Edmondson (Harvard Business School), and Founder & CRO of Researchscape, Jeffrey Henning.