Why Communicators Should Add BizTechReports to Their List of Earned Media Outlets

When it comes to pitching tech stories, most communicators default to a familiar lineup of publications — the heavy hitters like TechCrunch, CIO.com, Wired and InformationWeek. They’re the names clients recognize, and they play an important role in the tech news ecosystem.

But the B2B media world is broader than the usual suspects. In fact, sticking only to big-name outlets might mean missing valuable opportunities — especially for companies that want to tell deeper stories, position executive voices, or reach decision-makers in more targeted ways. 

Not every platform is built for breaking news or flashy product launches. Some are better suited to thought leadership, strategic messaging and audience education. And in a media landscape that’s more fragmented than ever, it’s worth looking at the full range of options — not just the loudest.

Close-up on BizTechReports

Though BizTechReports is, by far, a lesser-known trade outlet in the field, it’s a platform worth considering — especially for tech marketers and communicators looking for quality editorial placement with a strategic edge.

Founded in 2006, BizTechReports has become a go-to spot for thoughtful content at the intersection of business and IT. It’s not a splashy headline factory, but that’s part of the appeal. It offers a slower, more substance-first approach — something that can be hard to find in today’s fast-twitch news cycle.

BizTechReports leans into executive storytelling, not product promotion. Think interviews, vidcasts, white papers — content that puts business context and subject matter expertise front and center.

Executives featured on the platform offer real insight into how technology is changing business. That’s a win for communicators trying to showcase leadership beyond press releases and demo videos.

Where It Fits in the Media Mix

BizTechReports serves a specific audience: midmarket and enterprise decision-makers — the kind of people who care more about strategy and results than product specs. That makes it a good fit for campaigns that focus on thought leadership, complex industry issues, or long-term positioning.

It’s also a platform that works well with marketing and comms teams. Stories are developed in partnership with contributors, and the editorial team knows how to craft content that’s informative without sounding like a sales pitch.

How It Stacks Up

• BizTechReports – Best for strategic storytelling, executive visibility and industry education.

• TechCrunch – Ideal for startup news, funding announcements and product buzz.

• ZDNet / TechRepublic – Good for technical content, how-to guides and product explainers.

• CIO / CSO / Computerworld – Strong for enterprise IT coverage and peer validation.

• Forrester / Gartner / IDC – Best for market validation and analyst-driven credibility.

• The Register / Ars Technica – Targets developer and engineering audiences with in-depth tech content.

• InformationWeek / Network Computing – Solid choice for infrastructure content and practical IT thought leadership.

• SiliconANGLE / theCUBE – Great for executive interviews and event-based thought leadership coverage.

When to Pitch BizTechReports

BizTechReports isn’t the right place for every story. But it’s a smart option when:

• You’re positioning a C-level executive as a thought leader.
• You want to unpack big-picture themes like AI, cybersecurity or digital transformation.
• You need content that doubles as both media coverage and sales enablement.
• You’re targeting senior decision-makers in business and IT roles.

It’s not about replacing bigger-name outlets — it’s about rounding out your strategy. BizTechReports can help fill the gap between top-of-funnel buzz and bottom-of-funnel credibility. And in a world where attention is short and substance matters, that’s a tool every communicator should keep in their back pocket.